Why Are Fashion Companies Creating Digital Clothing and Shoes?
The latest trends in fashion today aren’t textiles but pixels. Companies in the garment industry are starting to create digital clothing and footwear, flipping the trade over its head through gravity-defying and outlandishly creative designs that can fit every size. With virtual apparel, exclusivity remains but with the added benefit of affordability. Continue reading as we dig deeper into this new movement and see what the fuss is all about.
Digital clothing: What is it?
As its name implies, digital clothing isn’t tangible or made from any fabric. Instead of textiles, the garment is made with pixels through 3D software and various computer technologies. What this means is that they can’t be worn physically. Instead, they’re used to enhance images of yourself where designers can fit pieces of the garment over the photo or manipulate them yourself.
Why is it so popular today?
There are several reasons why more and more fashion brands are starting to develop digital apparel. Here are some of them:
- It’s more relevant today than ever before. The digital world has seen considerable growth over the past few years, and continued growth looks unlikely to slow over the next few years. Now that fewer people are shopping in real stores, many rely even more on the World Wide Web than ever before, from working and watching movies to playing games at casino.netbet.co.uk. Fashion businesses have had to adopt the same approach and switch to online events and virtual showrooms to keep up. For many customers, online shopping is now their preferred go to.
- It’s eco-friendly in comparison. Waste is perhaps one of the most common ongoing issues across many industries, and the fashion trade is no exception. It contributes much more to environmental issues like climate change than people believe. And if the trend continues, it could potentially do irreparable damage. Even for those who recycle items like plastic bottles and cans, it’s still wasteful compared to the digital approach. On the other hand, virtual garments can significantly reduce their carbon footprint.
- It’s easier to create virtual clothing. Thanks to the advancements in modern technology, it’s much easier to produce digital garments. What would otherwise take a few days to do can be completed in no more than a couple of hours. Initially, many fashion experts have stuck with digitizing their current designs. However, with the newest software, it’s more than possible to create them from scratch. They can also add items and materials that would have been impossible to do in the past, making them more appealing and attractive to prospective customers as a result.
With more brands joining this new movement and an increase in demand from consumers, this year could be when digital clothing starts to bloom and become a popular fashion avenue to explore. Beyond its accessibility and convenience, it’s also eco-friendlier as opposed to the traditional fashion trade and fits better with the current trends in the market today.